World of Heidi
45 years of fabulous
Welcome to the
World of Heidi.
A little imagination. A lot of personality. Jewelry that makes you feel like yourself—only more fabulous.
Come meet the woman behind the sparkle. Discover the stories, the artistry, and the joyful possibilities of wearing what you love.
From the Sparkle Calendar
Make a date with Heidi.
Join Heidi for jewelry, stories, and a little live-show magic.
HSN · November 13, 2026
HoliDazzle with Heidi Daus
1–2 PM Eastern
Hosted by Brynne Edwards
Show details & calendar options →HSN · November 13, 2026
HoliDazzle with Heidi Daus
6–7 PM Eastern
Hosted by Sarah Anderson
Show details & calendar options →Show times are Eastern (New York) and may change. Check the Sparkle Calendar and broadcaster before tuning in.
The woman behind the sparkle
45 years. Countless stories.
Always Heidi.
Every collection begins with a way of seeing the world: a color that stops you in your tracks, a shape that sparks an idea, a tiny creature with a very big personality.
Meet Heidi through her own story, from the beginnings of her design journey to the jewelry and community she continues to create.
2003
Heidi makes her HSN debut, sharing her designs with a new audience.
2007
The Heidi Daus Scholarship begins, supporting educational opportunity.
2012
Heidi debuts on TSC in Canada in October.
Today
New designs, live appearances, and a community united by a love of fabulous jewelry.
Inside Heidi’s imagination
Find the world that speaks to you.
Architecture becomes a sparkling silhouette. Nature becomes wearable sculpture. A beautiful material becomes a new way to layer. Follow your curiosity into a collection.
The glamour of Art Deco
Bold geometry, rhythmic detail, and the drama of another era—reimagined for the way you dress today.
Explore Art Deco →A grand entrance
Black and clear crystal. Confident proportions. Discover the expressive glamour of Moda Roma.
Explore Moda Roma →
Rooted in individuality
The warmth of wood and the personality of a statement. Explore Rooted Elegance and build your own rhythm of layers.
Explore Rooted Elegance →The art of wearing Heidi
Wear it your way.
Start with something you love. Add a fresh proportion, an unexpected pairing, or one brilliant finishing touch.
See the whole look come together.
Watch Heidi style a statement necklace with bracelets at both wrists. Notice how the repeating shapes and colors make individual pieces feel connected.
Explore the Moda Roma collectionExplore coordinating styles and choose the pieces that suit your wardrobe. Availability varies by style.
Build a beautiful layer.
Begin with a shorter necklace to frame your neckline, then add a longer strand for movement. Let one piece lead and repeat a color to bring the look together.
Explore layering possibilities →Give a brooch a new role.
Try a lapel, scarf, or hat. To wear a brooch with a strand as a pendant, ask our team about a suitable attachment and compatibility with your pieces.
Find a brooch with personality →Find your proportions.
Think about your neckline, preferred length, and how much presence you enjoy. Explore options or ask for help bringing your look together.
Get help completing your look →A moment with Heidi
“My favorite piece?”
Heidi says choosing a favorite is like choosing a favorite child. But there is one carved jade design she returns to—a piece made 35 years earlier, with the first toggle closure she designed.
Listen to the story behind a personal favorite, then explore the ideas that continue to inspire her work.
Explore more stories from Heidi ↗A motif with meaning
A beautiful connection, tied in a bow.
Follow a design idea from Greek key geometry to a sparkling Art Deco bow. Discover how shape, symbolism, and color come together in a collection.
Explore Greek Key Art Deco Bows →The Heidi Girls
Your kind of fabulous
belongs here.
A favorite piece. A new way to wear it. A milestone worth celebrating. Connect with people who understand that jewelry can carry a little of your story.
Heidi gives back
Fabulous with a generous heart.
Discover Heidi’s history of giving, including educational support through the Heidi Daus Scholarship and her work with Wreaths Across America.
Explore the stories behind the giving →
Visit the giving page for the history of these initiatives. Current product offers and charitable terms, when applicable, are stated separately.
Your next chapter
Stay in Heidi’s world.
New designs. Styling inspiration. Stories behind the sparkle. Choose the updates and interests that make your Heidi experience your own.