I’m in the fourth quarter… and I’m going to run up the score.

My Dearest Friends,

As I get ready to blow out the candles this year, I’m not just making a wish, I’m making a declaration.

I’m in the fourth quarter… and I’m going to run up the score. 

Now, before you think this is just about age or time, let me stop you right there. This is about intention. This is about how we show up in the time we do have, whether we’re just getting started or well into the second act of our lives. It’s about how we live, how we love, how we sparkle… on purpose.

Because the truth is: we don’t get to control how much time we have, but we do get to control what we do with it. And I’ve decided, with every fiber of my being, to live the rest of my life all in. I want to pour it out. Say the things. Wear the sparkle. Do the brave thing. Love harder. Laugh louder. Dream bigger. And do it all looking fabulous.

That, to me, is running up the score.

This birthday, I invite you, no matter your age or season, to do the same. Not someday. Not when it’s perfect. Now. Don’t hold back. Don’t edit yourself for comfort. You weren’t made to shrink. You were made to shine.

Maybe you’ve had seasons where life dimmed your sparkle. Maybe you’ve poured everything into others and forgot to pour into yourself. Maybe you’ve been quietly surviving, waiting for permission to thrive.

Here it is: Permission granted.

Take that trip. Wear the necklace. Start that thing you’ve been too scared to start. Call that person. Book that class. Forgive. Let go. Begin again. Run up the score on every dream, every moment, every breath you’ve got left.

Because here’s the deeper truth: every single day is a chance to start again. To choose courage over comfort. To choose joy over judgment. To choose yourself.

So I ask you, as I’ve been asking myself lately:
Who am I becoming?

Not who the world expects. Not who I used to be. But the version of me that is rising now - stronger, wiser, bolder. A woman with nothing to prove and everything still to give.

This season, I invite you to stop holding back. Get the jewelry. Book the flight. Say the words. Dance at the party. Launch the dream. Do it all, looking fabulous.

Let’s run up the score on every dream still burning in our hearts. Let’s wear our sparkle like armor. Let’s be big. Let’s be loud. Let’s be fully, gloriously alive.

The best part?
We get to do it together.
Let’s run up the score, together.

I’ve never been more committed to living fully, fearlessly, and fabulously. I hope you’ll join me.

With all my love, fire, and endless sparkle,
Heidi