A SALUTE, WITH SPARKLE
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30% OFF Every product on heididaus.com — jewelry and apparel alike. |
5 COMMUNITIES Military, families, first responders & healthcare, government, educators. |
$0 MINIMUM No minimum purchase. One unique code every 24 hours. |
Some thank-yous deserve a little sparkle. Heidi Daus, the statement jewelry designer known to TV shopping audiences on HSN and TSC, today announced the Heidi Daus Military & Community Heroes program. Eligible customers verified through GOVX ID now receive 30% off every product on heididaus.com — jewelry and apparel alike — with no minimum purchase.
The program extends to five communities: active-duty military and veterans; military spouses and dependents; first responders and healthcare workers; government employees; and teachers and school staff. GOVX ID confirms each shopper's affiliation before a personal discount code is issued.
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IN HEIDI'S WORDS “Every single day, these people show up for the rest of us — in uniform, in scrubs, in classrooms. I can't pin a medal on each of them. But I can make sure something sparkly is waiting when they decide it's their turn.” “Thirty percent off everything, no minimum, no hoops. That's not a promotion. That's a thank-you note with crystals on it.” |
— Heidi Daus, Founder and Designer
How It Works
Shoppers visit heididaus.com/pages/gov-x-id, sign in or create a free GOVX account, and confirm their eligibility. Once verified, they receive a unique code to enter at checkout. One code can be generated every 24 hours.
The Face of the Campaign Is Pure Americana
Heidi fronts the program in red and blue, mid-salute, wearing her “Cherry On, America!” Crystal Cherry Pie Brooch — a 3-inch, hand-decorated tribute to the county-fair pie, set in ruby, light siam, golden shadow and topaz crystals.
The offer lands during a landmark year for patriotic design. Heidi's 2026 Americana collection marks the nation's 250th anniversary with limited-edition pieces, and service-branch fans will find crystal and enamel pins for the Army, Navy and Air Force.
Featured Pieces
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PIECE |
REGULAR PRICE |
WITH HEROES DISCOUNT |
|---|---|---|
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“Cherry On, America!” Crystal Cherry Pie Brooch (campaign hero) |
$249.95 |
$174.97 |
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“Liberty Bell Luxe” 250th Anniversary Brooch (limited edition) |
$219.95 |
$153.97 |
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“Uncommon Valor” 250th Special Edition Eagle & Flag Brooch |
$189.95 |
$132.97 |
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“General Mouse” (Army), “Admiral Mouse” (Navy), “Major Mouse” (Air Force) pins |
$169.95 each |
$118.97 each |
Timed for Veterans Day and the Holidays
With Veterans Day on November 11 and holiday gifting underway, the program gives eligible shoppers and their families a reason to treat themselves — or the hero in their life. Every Heidi Daus piece is backed by a limited lifetime warranty that covers restringing and replacing lost crystals, plus a 30-day money-back guarantee.
Program at a Glance
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DETAIL |
WHAT JOURNALISTS NEED TO KNOW |
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Offer |
30% off all products on heididaus.com |
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Who qualifies |
Military & veterans; military spouses & dependents; first responders & healthcare workers; government employees; teachers & school staff |
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Verification |
GOVX ID |
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Minimum purchase |
None |
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Code limit |
One unique code per 24 hours |
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Featured piece |
“Cherry On, America!” Crystal Cherry Pie Brooch — $249.95 ($174.97 with discount) |
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Landing page |
heididaus.com/pages/gov-x-id |
About Heidi Daus
For more than two decades, Heidi Daus has designed statement jewelry that refuses to blend in — bold necklaces, collectible crystal brooches, statement earrings and apparel that blend classic sophistication with a wink of whimsy. Her collections are hand-set with crystals and gemstones and backed by a limited lifetime warranty. Heidi shares new designs regularly with audiences on HSN and TSC, and with her community of “Heidi Girls” at heididaus.com and on Instagram, Facebook, TikTok, YouTube and Pinterest (@heididaus).
Media Contact
Ashley Manning
Marketing Manager / Heidi Daus
ashley@heididaus.com · (203) 240-8574
High-resolution campaign and product images available on request.
