23 Years with HSN: A Milestone Made Even More Meaningful

A Personal Note from Heidi

23 Years, One Extraordinary Journey — and Another Reason to Celebrate

There are moments in life when you simply have to stop, look around, and say: Wow. What a journey.

This is one of those moments.

I am incredibly honored to share that Heidi Daus has been recognized with an HSN Vendor Achievement Award, presented by QVC Group. And as if that weren’t meaningful enough, this recognition arrives as I celebrate another milestone very close to my heart: 23 years with HSN.

Twenty-three years!

When I think about everything contained within those years—the designs, the shows, the laughter, the butterflies before going live, the thousands upon thousands of sparkling stones, and most importantly, the extraordinary women I have had the privilege of meeting along the way—I am overwhelmed with gratitude.

An Award That Belongs to All of Us

When this beautiful package arrived, complete with champagne and a note of congratulations, I was deeply touched.

But I also knew immediately that this award wasn’t mine alone.

It belongs to my remarkable team, whose talent, dedication, creativity and sheer determination bring this brand to life every single day.

It belongs to HSN, and to the many people there who have believed in my work, welcomed my imagination, and given me the extraordinary opportunity to walk onto a television set and share my creations with women across America.

And perhaps most of all, it belongs to you.

My collectors. My Heidi Girls. My friends.

You are the reason I am still here, 23 years later, dreaming up the next fabulous thing.

23 Years of Sparkle, Stories & Friendship

Twenty-three years ago, I could never have imagined where this journey would take us.

Together, we have celebrated birthdays, weddings, anniversaries, holidays, new beginnings and sometimes simply a Tuesday that needed a little more sparkle.

We’ve traveled through decades and continents in our imaginations. We’ve explored Art Deco glamour, magnificent gardens, exotic creatures, whimsical holidays and all of the beautiful things that inspire me.

And somewhere along the way, something happened that became far more important than jewelry.

We became a community.

I’ve heard your stories. I’ve watched mothers introduce daughters to Heidi Daus. I’ve met women who have become lifelong friends because of their shared love of collecting. I’ve seen pieces purchased to celebrate triumphs and pieces worn like armor during life’s most difficult moments.

That is something no award could ever adequately measure.

Still Dreaming After All These Years

Awards are wonderful because they make you stop for a moment and recognize how far you’ve traveled.

But anyone who knows me knows I’m not very good at standing still.

There are still designs scribbled in notebooks. There are still stories I haven’t told. There are still colors I haven’t combined, creatures I haven’t jeweled, and wonderfully outrageous ideas waiting for their moment.

And after 23 years with HSN, I am every bit as excited about what comes next as I was about what came before.

Perhaps even more so.

Because now I get to dream about it with all of you.

From the Bottom of My Heart, Thank You

Thank you to HSN and QVC Group for this wonderful recognition and for 23 extraordinary years of partnership.

Thank you to my team for believing that almost anything is possible—even when I arrive with an idea that makes everyone wonder how on earth we’re going to pull it off.

And to every woman who has ever watched a show, placed an order, opened one of our boxes, worn one of my designs, given one as a gift, written me a note, shared a photograph or told a friend about Heidi Daus: thank you.

You have allowed me to spend my life doing something I love.

That is the greatest award of all.

Here’s to 23 fabulous years, this beautiful new honor, and all of the adventures still waiting for us.